Marketing to Older Adults?
They Can Be a Tough Sell...
Selling to Seniors takes a unique approach. Older Adults expect and deserve Respect. They want us to truly understand their needs. And after listening to hype for fifty-plus years, they hate sales pitches. They prefer straight talk.
They do buy. But they need to know why. And they want to be sure they’re spending their money smartly. And especially that they’re not being scammed!
Sure, emotional appeals can get their attention, but the copy needs to be backed up with facts and proof. No other prospects will read a pitch with quite the same diligence.
Get it wrong, it’s just crickets.
Get it right and you get a loyal customer, happy to tell others about your business.
Hello, I'm Ronald Andrew Murphy
I’m a copy and content writer. Communicating with Seniors is my specialty. My market knowledge comes from my focus on this audience. My how-to skills thru in-depth training from providers like AWAI.
In my mid-70’s myself. I live in the market every day. I write and produce websites, newsletters, and video channels specifically for the Older Adult market.
Yes, I do use AI...
My writing often incorporates Artificial Intelligence. AI can save time and offer multiple options quickly. But it’s useful only if the Writer-Engineer knows both technology AND Copywriting AND Copyediting. You have to guide AI. You have to know exactly what kind of output you need it to produce. And you need strong copy-editing skills to polish it. That’s my approach to AI.
E-Newsletter and E-Mail Marketing
ENewsletters, Email Campaigns; text only or incorporating video.
Content Marketing - Websites, Blogs
Scriptwriting for Explainers, How-To’s, Walk-thrus, plus video sales letters.
Video Marketing
Scriptwriting for Explainers, How-To’s, Walk-thrus, plus video sales letters.
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