A Weekly Newsletter About the 55+ Market—Backed by Research, Case Studies, and Real-World Insights

Each issue explores the tech habits, health shifts, values,

and buying patterns shaping today’s older-adult consumer.

You gain clearer, more effective ways to reach them.

PLUS — For businesses looking to save time and resources, we provide done-for-you marketing kits each month. Kits come with newsletters, blog posts, emails, social posts, and lead magnets—each tailored specifically to older adults.

Subscribe to The Market Intelligence Brief

Created by R.A. Murphy — 40+ years in technology, education, and consumer behavior, and an older adult himself. Insight from the inside.

Why Marketing to Older Adults

Is Harder Than It Looks

  • Most marketing still stereotypes older adults.

  • Technology comfort levels vary widely and require thoughtful messaging.

  • Health, lifestyle, and income changes influence buying decisions.

  • Trust is harder to earn at 55+ than in any other demographic.

  • Many businesses waste time on guesswork instead of real understanding.

What We Offer

A. The Market Intelligence Brief

  • Weekly or twice-monthly insights

  • Tech and health trends shaping buying decisions

  • Case studies of good (and bad) marketing

  • Research simplified into actionable takeaways

The Market Intelligence Brief

B. The Done-for-You Marketing Kits (Paid Subscription)

Perfect for professionals who want ready-to-publish

content built specifically for adults 55+.

Each monthly kit includes:

  • 4 newsletter templates

  • 4 blog posts

  • 12 social media posts

  • 2 email sequences

  • 1 lead magnet or handout

  • A research snapshot: “What’s New With Older Adults This Month”

  • An optional audio read-through of the scripts (your voice or AI voice)

Get the Free Sample Kit

Who This Is For
Built for the Businesses That Serve Older Adults Every Day

Whether you’re an established company or a solo professional,

our content helps you stay visible, trusted, and consistent

— without hiring an agency or writing from scratch.

Older Adult Marketing kits are designed for organizations that want to reach the 55+ audience with professionalism and care — including:

Financial & Insurance Advisors – nurture trust and long-term relationships

Healthcare & Wellness Providers – educate and build patient confidence

Senior Living & Home Services – highlight community, safety, and lifestyle

Travel, Leisure & Education Brands – inspire active living and curiosity

Nonprofits & Community Programs – share purpose-driven stories that connect

Each monthly kit gives you plug-and-publish content that reflects your expertise — while honoring the audience you serve.

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Join the Kit Subscription List!

How It Works

Simple. Scalable. Ready When You Are.

Choose Your Plan — Start with a single kit or subscribe for automatic monthly delivery.

Download and Customize — Add your logo, contact info, or local details using our editable templates.

Publish and Engage — Use your content instantly across email, social, and web.

contracts. No guesswork. Just ready-to-use marketing built to connect with the 55+ generation.


See Pricing and Plans!

Why It Works

Because Older Audiences Can Spot Insincerity a Mile Away

Our content is written with empathy, research, and respect — not gimmicks.
Every article, email, and graphic is tested against the principles that make 55+ marketing effective:

Clear language and calm pacing

Real stories instead of sales hype

Emotional connection grounded in trust

Design that’s readable, relatable, and modern

That’s how your brand builds credibility — automatically, month after month.


Ready?

Ready to connect authentically with older clients?
Download the kit now and start sharing content that builds trust from day one.

✅ Save 10+ hours per month on content creation
✅ Show up as the trusted guide older clients want
✅ Improve email response and social engagement
✅ Stay compliant — educational tone, not promotional

About Older Adult Marketing

Founded by R.A. Murphy,
Lifelong Explainer and Marketing Simplifier

R.A. Murphy built Older Adult Marketing after decades in technology, communication, and training.
Having spent years helping older adults understand technology and modern media, he saw a major gap: companies were trying to sell to older adults without understanding how they think, feel, or decide.

Now, through white-label content that blends psychology, storytelling, and practical design, his mission is to help businesses connect with older adults authentically — and with far less effort.

That’s how your brand builds credibility — automatically, month after month.


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